Bringing the Color Back Home

“We are here for the men who aren't afraid to stand tall in color. And for the mothers who curate the family's joy.”

Our Story

Bringing the

Color Back Home

"Walk into any clothing market in India, and you will see the same story. The women’s section is a celebration—full of vibrant florals, intricate patterns, and life. But walk over to the men’s section, and the music stops. It is a quiet sea of dull checks, faded stripes, and endless greys.

It made us ask a simple question: Why should joy and color belong only to one side of the room?

Our founder, Payel Dey, saw this gap not just as an entrepreneur, but as a mother building a legacy for her daughter. Carrying a deep appreciation for quality passed down through her family’s generations, she knew that true style shouldn't cost a fortune, but it should never feel cheap. She believed that a man’s shirt should feel as noble and breathable as a woman’s finest Kurti.

So, she decided to change the narrative.

Dey & Vibe is our answer to the boring wardrobe.

We take the spirited, intricate prints usually reserved for women’s textiles and tailor them into crisp, masculine silhouettes. We use only 100% breathable cotton because we know the Indian heat doesn’t forgive synthetic shortcuts. We don't do 'fast fashion'; we do 'forever comfort.'

But our heart isn't just in the shirt; it’s in the bond. We know that in an Indian home, the family is a team. That is why we created our Kinship Sets—so Dad, Mom, and the Little Ones can step out looking like a unit.

We are here for the men who aren't afraid to stand tall in color. We are here for the mothers who curate the family's joy.

This is not just clothing. It’s a feeling. Welcome to the family.

Our Vision

To dismantle the grey monotony of the modern wardrobe and turn everyday dressing into a celebration of life. We envision a world where men are free to embrace color, and where style becomes a shared language of kinship that unites the entire family.

Our Values

Unapologetic Vibrancy: We believe life is too short for boring clothes. We reject the dull and embrace color as a life force. The Cotton Covenant: We respect your skin and the Indian climate. We use only 100% natural, breathable cotton. No synthetics, no shortcuts. Kinship First: We don't just dress individuals; we dress relationships. Every design is crafted to visually strengthen the bond between partners and parents. Noble Thrift: We honor the value of a hard-earned rupee. We believe true luxury isn't about a high price tag; it's about high standards accessible to the honest home.

Our Promise

To treat you like royalty and your skin like family. We promise you distinct style without the compromise: fabric that breathes, colors that refuse to fade, and a fit that flatters. When you choose Dey & Vibe, you aren't just buying a shirt; you are investing in a legacy of comfort and confidence. If it doesn't make you stand taller, we haven't done our job.